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Hosted by the Physics Graduate Student Association.
Most scientists know all too well that they must market themselves. These days, only 15% of new investigators win NSF grants, only 25% of postdocs find permanent jobs in academia, and anti-science sentiments seem to have become mainstream. However, the usual education of a scientist does little to teach us about the powerful tools business professionals use to win support for their ideas. This workshop aims to introduce science graduate students to the fundamental techniques from the business world that matter most to them, like sales, branding and relationship building. The workshop uses the examples of Steve Jobs, George Lucas, and Barack Obama to show that marketing can be a positive, even healing force. It teaches scientists how to get their ideas across vividly, while maintaining their integrity and building the outstanding reputations they need.
Dr. Marc Kuchner received his B.S. in Physics from Harvard University in 1994 and his PhD in Astronomy from Caltech in 2000. He has worked as a Michelson Postdoctoral Fellow at the Harvard-Smithsonian Center for Astrophysics and as a Hubble Fellow at Princeton University, and is currently employed as an astrophysicist at NASA/Goddard Space Flight Center. His book, Marketing for Scientists: How to Shine in Tough Times, was released in November 2011.
Please RSVP here: http://my.umbc.edu/groups/promise/events/16644
Book on Amazon: http://www.amazon.com/Marketing-Scientists-Shine-Tough-Times/dp/1597269948
Dr. Kuchner on MPT.tv: http://www.youtube.com/watch?v=YUukEwpTozk
About Dr. Kuchner (From Physics Today):
Marketing for Scientists Website (Dec. 2012 article reprinted from Nature): http://marketingforscientists.com/
Wednesday, 3/6/13, 12:00 noon – 1:00 pm, Physics 401